Our mission
Our mission is to bring safe, clean drinking water to communities who need it most — especially those who have been forgotten, underserved, or forced to live without access to proper water. We believe that no person should have to choose between thirst and unsafe water. Every family, every child, and every community deserves the dignity, health, and opportunity that comes from something as simple — and as essential — as clean water.
Not all water is safe - even when it looks clean
Harmful bacteria and contaminants are often invisible, putting your health, livestock, and community at risk.
Water from boreholes, rivers, storage tanks, and dams can contain dangerous microorganisms like E. coli, Salmonella, and other pathogens.
Even clear-looking water can cause:
- Illness and infections
- Livestock health issues
- Long-term health risks
In many cases, people rely on unsafe water sources without realizing the danger – because contamination can’t be seen with the naked eye.
What is Purific?
Purific is a non-toxic, chlorine-free water sanitiser that turns contaminated water into safe, clear drinking water.
Acting as a “water treatment plant in a sachet”, it kills harmful micro-organisms in minutes while binding and settling dirt particles — leaving water clean and ready to use.
Safe for humans and animals, and made from GRAS-listed ingredients, Purific offers a simple, effective, and affordable solution for clean water anywhere.
Clean, safe water for
under R9
For many communities, access to clean drinking water is not guaranteed. Families are often forced to rely on unsafe water sources — putting their health at risk every single day.
With Purific, something as simple as a 4g sachet can transform up to 25 litres of contaminated water into safe drinking water in just minutes.
And it costs only less than R9
That means clean, safe water is no longer out of reach – it’s affordable, accessible, and life-changing.
Available on Wowbuy
See how purific turns dirty water into safe drinking water
Purific transforms dirty water in just a few simple steps:
• Kills harmful bacteria and pathogens
• Binds dirt and particles so they settle
• Clears water for safe consumption
• Works in as little as 20 minutes
Clean, safe drinking water – made simple.
Step 1:
Collect water from any source.
Step 2:
Add the correct amount of Purific and mix thoroughly.
Step 3:
Purific kills harmful micro-organisms and binds dirt particles.
Step 4:
Water becomes clear, safe, and ready to drink.